Privacy policy

Privacy Policy

Last Updated: 07 November 2025

This Privacy Policy describes how Almighty Beverages Ltd ("we", "us", or "our") collects, uses, stores, and shares your personal information when you visit or make a purchase from www.drinkalmighty.com (the "Site").

We are committed to protecting your privacy in accordance with the Privacy Act 2020 (New Zealand) and handling your personal information responsibly.

Personal Information We Collect

Device Information

When you visit the Site, we automatically collect certain information about your device, including:

  • Web browser type and version
  • IP address
  • Time zone setting
  • Operating system
  • Information about cookies installed on your device
  • Web pages or products you view
  • Websites or search terms that referred you to the Site
  • How you interact with the Site

We collect this "Device Information" using the following technologies:

  • Cookies: Data files placed on your device that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
  • Log files: Track actions on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

Order Information

When you make a purchase or attempt to purchase through the Site, we collect:

  • Name
  • Billing address
  • Shipping address
  • Payment information (including credit card numbers)
  • Email address
  • Phone number

What We Mean by "Personal Information"

When we refer to "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information as described above.

Why We Collect Your Personal Information

We collect and use your personal information for the following purposes:

Order Information

  • To fulfil orders placed through the Site
  • To process payment information
  • To arrange shipping and delivery
  • To provide invoices and order confirmations
  • To communicate with you about your order
  • To screen orders for potential risk or fraud
  • To provide you with information or advertising about our products or services (when in line with your preferences)

Device Information

  • To screen for potential risk and fraud (particularly using IP addresses)
  • To improve and optimise our Site
  • To generate analytics about how customers browse and interact with the Site
  • To assess the success of our marketing and advertising campaigns

How We Share Your Personal Information

We share your Personal Information with trusted third parties who help us operate our business:

Service Providers

Overseas Disclosure

Your personal information may be transferred to and stored on servers located outside New Zealand, including in Canada and the United States, where our service providers operate. These countries may not have the same data protection laws as New Zealand. By using our Site, you consent to this transfer. We take reasonable steps to ensure that overseas recipients handle your information in accordance with New Zealand privacy law.

Legal Requirements

We may also share your Personal Information to:

  • Comply with applicable laws and regulations
  • Respond to a subpoena, search warrant, or other lawful request for information
  • Protect our rights, property, or safety

Targeted Advertising

We use your Personal Information to provide targeted advertisements or marketing communications that may be of interest to you. For more information about how targeted advertising works, visit the Network Advertising Initiative's educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of some targeted advertising by visiting the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info/.

Security of Your Personal Information

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. These measures include:

  • Secure servers and encrypted payment processing
  • Access controls limiting who can view your information
  • Regular security assessments of our systems

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

Your Privacy Rights

Under the Privacy Act 2020, you have the following rights regarding your personal information:

Right to Access

You can request access to the personal information we hold about you.

Right to Correction

You can ask us to correct any personal information that is inaccurate, out of date, incomplete, irrelevant, or misleading.

Right to Deletion

You can request that we delete your personal information, subject to certain exceptions (such as legal requirements to retain records).

How to Exercise Your Rights

To exercise any of these rights, please contact us using the details in the "Contact Us" section below. We will respond to your request within a reasonable timeframe, typically within 20 working days.

Right to Complain

If you believe we have breached your privacy, you can lodge a complaint with us using the contact details below. If you are not satisfied with our response, you have the right to complain to the Office of the Privacy Commissioner:

Data Retention

When you place an order through the Site, we will retain your Order Information for our records as required for accounting, taxation, and legal purposes. Typically, we retain order information for 7 years in accordance with New Zealand tax requirements, unless you request deletion and there are no legal grounds requiring us to retain it.

Device Information is generally retained for a shorter period necessary for analytics and security purposes.

Children's Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.

Privacy Breach Notification

In the event of a privacy breach that causes, or is likely to cause, serious harm, we will notify affected individuals and the Privacy Commissioner as required by the Privacy Act 2020.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technology, legal requirements, or for other operational reasons. We will post the updated policy on this page with a new "Last Updated" date. We encourage you to review this Privacy Policy periodically.

Contact Us

For questions about our privacy practices, to exercise your privacy rights, or to make a complaint, please contact us:

Email: hello@drinkalmighty.com

Mail:
Privacy Compliance Officer
Almighty Beverages Ltd
19A Blake Street, Ponsonby
Auckland 1011
New Zealand

Response Time: We aim to respond to all privacy-related enquiries within 20 working days.