This year we had the pleasure of partnering with our friends at New Balance to create a limited edition Almighty can to celebrate New Balance's annual Grey Day.
Known for their iconic colour reflecting innovation and versatility, May is the month when New Balance stages Grey Day activations globally. In Auckland, the brand hosted a running event where participants could connect and celebrate fellow runners of all types in the community staying refreshed with our special edition Almighty x New Balance can.
Our one-off silver can, aligned perfectly with the celebration of Grey Day and we are very proud of how it turned out and how many people got to enjoy it at the event!